In a hyper-competitive business world, how can you ensure that your brand is retained in the memories of your clients, consumers and prospects? How can you instill a sense of belonging among your most precious asset: your employees?
The answer lies in corporate gifting. Basically, corporate gifts are the internal and external gifts carrying the logo of the company giving it. But such a simple description essentially hides the wonderful benefits these corporate gifts provide.
Following are few of them:
1. Brand Awareness: The biggest takeaway a company can expect from its gifting exercise is creating awareness, building its brand and fostering goodwill. Future prospects might stumble upon the corporate gifts given to your clients, which in turn might lead them to contact you. Similarly, your employees wearing tee-shirts or carrying bags, labeled with your brand, can spread the awareness to a larger scale leading to frequent brand recollection.
2. Maintaining Client Relationship: Everyone likes a gift, including your clients. A well thought corporate gift can demonstrate how much you value your customer. Corporate gifts are one of the most used methods of maintaining a healthy client relationship.
3. Improving Employee Morale: Corporate gifts are infallible “feel good” tools. Nothing makes your employees more dedicated and satisfied than appreciation. Gifts with the brand logo not only makes your employees feel to be a part of something big, but subtly promote your brand.
4. Creating Brand Unity: It takes a lot of effort to create a brand and attach goodwill to it. Once it is done, you need to ensure that all your services, products and human resources are aligned to it. Corporate gifts, external and especially internal, help to maintain this brand consistency. It fosters a sense of unity in the company as well.
5. Brand Retention: Imagine coming across prospective clients / customers at an exhibition or trade fair. How can you ensure that they will remember your brand when the need comes? A free corporate gift at their office desk will help you in that. If the gift is usable, then your prospect will remember your brand every time they are using it.
We at Spentacorp understand these benefits and help our clients to design and execute memorable corporate and promotional gifts. We offer an exhaustive range of products like t-shirts, jackets, caps, sweat shirts, watches, USB drives, MP3 players, leather and table top items to name a few.